Team

about William Lu

William is an expert in all digital forms of communication and specialises in brand strategy, messaging and value optimisation. After completing a PhD in Engineering, William is equiped with strong analysis & problem-solving skills and merged this with his passion for technology and applied it to the branding strategy world. He combines strategy and design to effectively communicate the CPS Property brand values and connect CPS Property with potential clients, investors and business partners.

William’s strengths are:

- Design-led brand communication and digital innovation
- Brand strategy, digital publicity & content marketing
- Client engagement, data acquisition and analytics
- Building influencing power and forming partnerships

William’s work has earned a reputation for delivering results across multiple industries.

“Proud to be the tech geek around. I live, breathe and eat all things digital and thrive on tackling challenging problems.“